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On September 23, 1889, Fusajiro Yamauchi founded the Nintendo Company, which produced traditional Japanese hanafuda playing cards. The handmade cards soon became popular and the business became successful.
In 1956, Hiroshi Yamauchi, Fusajiro Yamauchi's grandson, visited the United States. He discovered that the world's largest playing card company was located in a small office and was barely making ends meet. Yamauchi's realization that the playing card business had limited potential was a turning point for the Nintendo brand.
In 1966, Nintendo entered the Japanese toy industry, but failed to become a leader in the industry.
In 1973, the company shifted its focus to family entertainment centers, focusing on arcade simulators and parts for them. In 1974, Nintendo developed an image projection system for arcade machines. That same year, Nintendo entered the video game industry by acquiring the rights to distribute the Magnavox Odyssey game console in Japan. After gaining experience in 1977, Nintendo began producing its own off-the-shelf equipment, introducing Color TV-Game home game consoles.
In 1980, at the request of Nintendo's president, a young designer, Shigeru Miyamoto, designed Donkey Kong. At first the main character was named Jumpman, but then Miyamoto came up with the name Mario. Sales of arcade games with Donkey Kong soared to unprecedented heights.
In 1983, Nintendo released its first 8-bit game console, the Family Computer, in Japan, which captured 90 percent of the Japanese market.
With the beginning of the 2000s, Nintendo realized that the competition on the world stage is very high and still growing, and it would not be possible to experiment as it did in their homeland. All further releases of new consoles by Nintendo moved the company smoothly into the niche of handheld gaming consoles, where it successfully settled down and continues to hold a huge market share to this day.
People used to trade pokemon cards, but now they're worth hundreds of thousands of dollars, all swept off store shelves by resellers. Pokémon cards are a familiar symbol from childhood.
Now the pokemon cards are a full-fledged market, with individual items being sold for huge sums of money, and there are stock exchanges and even "appraisers. Why is there more interest in pokemon cards now than ever before? Several factors have influenced this: from the celebration of the 25th anniversary of the Pokémon franchise to the pandemic and nostalgia of a generation that loved Pokémon as children and is now grown up and loaded with money.
For many collectors, the sets that are familiar to them from their childhood are much closer. That's why the First Edition is so popular among collectors, and it's also more expensive than all the others.
In October 2020, famous video blogger Logan Paul bought an entire box at auction, spending $200,000 on it. He hosted a stream where he spent 2.5 hours opening boosters, delighting in the rare cards he came across. Rapper Sir Robert Bryson Hall II, known as Logic, loved Pokémon as a kid but couldn't afford cards: "I remember trying to trade grocery kits for Pokémon cards. Now, as an adult, being able to enjoy something I've loved since I was a kid is like redeeming a piece of something you never had. It's not about the material component, it's about the emotion."
What is clear is that the huge rise in popularity of Pokémon TCG is not a plan by corporations or a conspiracy of resellers, as many may think, it is due to nostalgia and established world factors from 2019 to 2020 and only after that you can see the consequential actions from corporations like McDonalds and the development of the reseller market.